Karl Wolfgang Epple: Portfolio

BMW MOTORRAD The Future Shack

Everyone talks about the future of mobility. But what does that even mean? This content series on YouTube, TikTok and Instagram takes a closer look at the topic and asks questions like: How do we want to live? How will we balance the desire for maximum mobility with environmental demands? How do we want to shape urban life?
“The Future Shack” is a place where BMW Motorrad – together with content creators Theo Carow, Rama Lauw and Nicole Bloom-Garden – looks for the answers. Logical answers. And ones that feel right.