https://karlwolfgangepple.com Karl Wolfgang Epple-Humer Thu, 06 Apr 2023 09:35:59 +0000 https://karlwolfgangepple.com en https://karlwolfgangepple.com/home Mon, 14 Jan 2019 15:39:40 +0000 Karl Wolfgang Epple-Humer https://karlwolfgangepple.com/home Independent Creative Director https://karlwolfgangepple.com/thechair Sun, 02 Dec 2018 12:20:19 +0000 Karl Wolfgang Epple-Humer https://karlwolfgangepple.com/thechair IKEA The Chair <img width="1448" height="1024" width_o="1448" height_o="1024" data-src="https://freight.cargo.site/t/original/i/e00473d598bbafb6abbb7a9f7a2ca70f9ec137f79d0dea280d9756c83adbd1d1/Karl_Wolfgang_Epple_IKEA_TheChair_Vitra_vs_Odger.jpg" data-mid="38441981" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e00473d598bbafb6abbb7a9f7a2ca70f9ec137f79d0dea280d9756c83adbd1d1/Karl_Wolfgang_Epple_IKEA_TheChair_Vitra_vs_Odger.jpg" /> <img width="1448" height="1024" width_o="1448" height_o="1024" data-src="https://freight.cargo.site/t/original/i/7f32106ff46eef19ee5f682e650f488b463680cef417da95737a8b8dafa5321a/Karl_Wolfgang_Epple_IKEA_TheChair_Fritz-Hansen_Svenbertil.jpg" data-mid="38441979" border="0" src="https://freight.cargo.site/w/1000/i/7f32106ff46eef19ee5f682e650f488b463680cef417da95737a8b8dafa5321a/Karl_Wolfgang_Epple_IKEA_TheChair_Fritz-Hansen_Svenbertil.jpg" /> <img width="1448" height="1024" width_o="1448" height_o="1024" data-src="https://freight.cargo.site/t/original/i/b0db046103764aef77d42abeabb4bbcedd364d9e84bcd3783577961ea98184cf/Karl_Wolfgang_Epple_IKEA_TheChair_Thonet_vs_Tobias.jpg" data-mid="38441980" border="0" src="https://freight.cargo.site/w/1000/i/b0db046103764aef77d42abeabb4bbcedd364d9e84bcd3783577961ea98184cf/Karl_Wolfgang_Epple_IKEA_TheChair_Thonet_vs_Tobias.jpg" /> “thjnk showing us that a chair is just a chair in this brilliantly simple campaign for IKEA! A silver Lion-winning campaign in the Outdoor Lions category in 2018!”&nbsp; Cannes Lions <img width="680" height="418" width_o="680" height_o="418" data-src="https://freight.cargo.site/t/original/i/08e49131294172789b31d7cfd9c7cfe2f70ca2d0468df6746e17b8f955312308/cannes_lions_logo.jpg__680x418_q85_crop_subsampling-2_upscale.jpg" data-mid="32535001" border="0" data-scale="19" src="https://freight.cargo.site/w/680/i/08e49131294172789b31d7cfd9c7cfe2f70ca2d0468df6746e17b8f955312308/cannes_lions_logo.jpg__680x418_q85_crop_subsampling-2_upscale.jpg" /> https://karlwolfgangepple.com/8thdimension Sun, 02 Dec 2018 17:20:55 +0000 Karl Wolfgang Epple-Humer https://karlwolfgangepple.com/8thdimension AUDI 8th Dimension <img width="2800" height="2104" width_o="2800" height_o="2104" data-src="https://freight.cargo.site/t/original/i/794a0ed6a0bd149de8a39c59b434cb2891ad149d535e9bcae13fe97f6b84e3a6/cef90a67116553.5b2e592b50828.jpg" data-mid="29716605" border="0" src="https://freight.cargo.site/w/1000/i/794a0ed6a0bd149de8a39c59b434cb2891ad149d535e9bcae13fe97f6b84e3a6/cef90a67116553.5b2e592b50828.jpg" /> <img width="2800" height="2054" width_o="2800" height_o="2054" data-src="https://freight.cargo.site/t/original/i/3943ea3b8ec10ad533fb7b8f1f7de0edf081adc5984e25d5a7bd665dd7c2fc37/69ce9267116553.5b2e592b50e9b.jpg" data-mid="29716600" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3943ea3b8ec10ad533fb7b8f1f7de0edf081adc5984e25d5a7bd665dd7c2fc37/69ce9267116553.5b2e592b50e9b.jpg" /> <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/e353ab894a3e3666caedbb6a4d833c118e20062bea68bbe0f8cc380878d6425a/Flaggs_02.gif" data-mid="32614501" border="0" data-scale="65" src="https://freight.cargo.site/w/900/i/e353ab894a3e3666caedbb6a4d833c118e20062bea68bbe0f8cc380878d6425a/Flaggs_02.gif" /> Quattro, with its legendary 1986 ski jump commercial, is the epitome of AUDI’s brand claim “Vorsprung durch Technik”. Actually, probably more people know what Q means than what epitome means.&nbsp;The launch of the new Q8 crowned AUDI’s Q segment, so it had to be very special.&nbsp;That’s why it was globally advertised revolving around the idea of: “You know what Q means, now imagine what 8 means”.The campaign platform invited people to visit the ficitional 8th Dimension, a place to go beyond their limits of imagination. A broad spectrum of digital measures focused on social media and a print campaign demonstrate across all channels just how versatile this upper-class SUV is. The campaign was adapted by more than 40 countries. <img width="2800" height="1980" width_o="2800" height_o="1980" data-src="https://freight.cargo.site/t/original/i/ff803634ce432bb3420e1f17490eb2ec9af963f4bd7dd88efe6b540a2bd4acbb/02b1be67116553.5b2e5929f3781.jpg" data-mid="29716596" border="0" src="https://freight.cargo.site/w/1000/i/ff803634ce432bb3420e1f17490eb2ec9af963f4bd7dd88efe6b540a2bd4acbb/02b1be67116553.5b2e5929f3781.jpg" /> <img width="2800" height="1980" width_o="2800" height_o="1980" data-src="https://freight.cargo.site/t/original/i/59b41210a5c13ba8e35fc3411c1797594e0e12a5ad4879eb4c64f4618d3c43c8/c8909767116553.5b2e592b53030.jpg" data-mid="29716603" border="0" src="https://freight.cargo.site/w/1000/i/59b41210a5c13ba8e35fc3411c1797594e0e12a5ad4879eb4c64f4618d3c43c8/c8909767116553.5b2e592b53030.jpg" /> <img width="2800" height="1980" width_o="2800" height_o="1980" data-src="https://freight.cargo.site/t/original/i/d9c473c2ab4d8228ed756f7b84fae12395d5d6d8467ad62e868e9c96568016b1/8c33f267116553.5b2e592b5231f.jpg" data-mid="29716598" border="0" src="https://freight.cargo.site/w/1000/i/d9c473c2ab4d8228ed756f7b84fae12395d5d6d8467ad62e868e9c96568016b1/8c33f267116553.5b2e592b5231f.jpg" /><img width="2800" height="1980" width_o="2800" height_o="1980" data-src="https://freight.cargo.site/t/original/i/2f02be0eb71c27213a17819fb143c006128065114873dd4240bbd0bf099b1cc3/19b20267116553.5b2e592b51680.jpg" data-mid="29716599" border="0" src="https://freight.cargo.site/w/1000/i/2f02be0eb71c27213a17819fb143c006128065114873dd4240bbd0bf099b1cc3/19b20267116553.5b2e592b51680.jpg" /> <img width="2800" height="1980" width_o="2800" height_o="1980" data-src="https://freight.cargo.site/t/original/i/3b4f5d2e6664489ca39f65f9702931af12c6dd2680c879cf401637047df3f21b/aabd5c67116553.5b2e592b52a69.jpg" data-mid="29716601" border="0" src="https://freight.cargo.site/w/1000/i/3b4f5d2e6664489ca39f65f9702931af12c6dd2680c879cf401637047df3f21b/aabd5c67116553.5b2e592b52a69.jpg" /> <img width="2800" height="2104" width_o="2800" height_o="2104" data-src="https://freight.cargo.site/t/original/i/cc9fe8a34769a8f973677b434424d6557bb207c9c443dcdcb4254e7f0f760d77/e1fa8967116553.5b2e592a68dca.jpg" data-mid="35435470" border="0" src="https://freight.cargo.site/w/1000/i/cc9fe8a34769a8f973677b434424d6557bb207c9c443dcdcb4254e7f0f760d77/e1fa8967116553.5b2e592a68dca.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/a78c49b206a6ef7930e4c18d1f510686174eeac195e34ff3ec08227cd9c422ed/IMG_8877.jpeg" data-mid="29720126" border="0" src="https://freight.cargo.site/w/750/i/a78c49b206a6ef7930e4c18d1f510686174eeac195e34ff3ec08227cd9c422ed/IMG_8877.jpeg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ef670cf0d7dfe1101230e5c0004ebf4d0ae83c5c9da5bcf46d8f47eef5daaee1/IMG_8883.jpeg" data-mid="29720682" border="0" src="https://freight.cargo.site/w/750/i/ef670cf0d7dfe1101230e5c0004ebf4d0ae83c5c9da5bcf46d8f47eef5daaee1/IMG_8883.jpeg" /> https://karlwolfgangepple.com/everydayicons Sat, 01 Dec 2018 14:10:49 +0000 Karl Wolfgang Epple-Humer https://karlwolfgangepple.com/everydayicons McDONALD’s Everyday Icons <img width="1016" height="452" width_o="1016" height_o="452" data-src="https://freight.cargo.site/t/original/i/81f3c2e630980dc61fd6f1c2cbe2d03b4d770080a6ea95edb0107d4f0825f19f/Bildschirmfoto-2019-01-14-um-00.08.40.png" data-mid="32642652" border="0" src="https://freight.cargo.site/w/1000/i/81f3c2e630980dc61fd6f1c2cbe2d03b4d770080a6ea95edb0107d4f0825f19f/Bildschirmfoto-2019-01-14-um-00.08.40.png" /> “McDonald's Ad Campaign Blurs the Line Between Emoji &amp; Real Life.” <img width="1000" height="225" width_o="1000" height_o="225" data-src="https://freight.cargo.site/t/original/i/3ab9134f6c88cbfdb00b95cd65386f64cf847d906ea09efcaba91ac3b1a186c9/highsnobiety_logo.png" data-mid="32694189" border="0" src="https://freight.cargo.site/w/1000/i/3ab9134f6c88cbfdb00b95cd65386f64cf847d906ea09efcaba91ac3b1a186c9/highsnobiety_logo.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/4694b72a3352c323edc67f361edacbeb9424ce4ff8a6b4eeb0ab8735cbc35b25/Making_of2.jpg" data-mid="29652014" border="0" src="https://freight.cargo.site/w/1000/i/4694b72a3352c323edc67f361edacbeb9424ce4ff8a6b4eeb0ab8735cbc35b25/Making_of2.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/8b87edbb17498357a40b0dfa164176cecf3c9afbea22b81947e77f13092a2437/e102ba66343259.5b12f67946885.jpg" data-mid="29651554" border="0" src="https://freight.cargo.site/w/1000/i/8b87edbb17498357a40b0dfa164176cecf3c9afbea22b81947e77f13092a2437/e102ba66343259.5b12f67946885.jpg" /> Everybody uses emojis in text messages, WhatsApp, Facebook, etc. to express their emotions. Only real characters deserve to become emojis in our everyday conversations – only icons become icons. To showcase this message, still-life photographer Matthieu Lavanchy and stylist Seiko Hatfield brought emojis to life – by taking photos of real food but making it look exactly like emojis. <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/8a93762cf811407a2e9171d9439c3b69c0327689c483e4c22dbc75e1a61c2b0d/b158f366343259.5b12f6794748b.jpg" data-mid="29651552" border="0" src="https://freight.cargo.site/w/1000/i/8a93762cf811407a2e9171d9439c3b69c0327689c483e4c22dbc75e1a61c2b0d/b158f366343259.5b12f6794748b.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/04ed069002a1fd2e2121d03c71f3ddba536bc4d37c43868979f343c87c1251d1/Making_of6.jpg" data-mid="29722477" border="0" src="https://freight.cargo.site/w/1000/i/04ed069002a1fd2e2121d03c71f3ddba536bc4d37c43868979f343c87c1251d1/Making_of6.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e773e87febb84175c1099a40060d77deb1fce4d883a0c0ac02bebfd7381d2a05/Making_of1.jpg" data-mid="29651835" border="0" src="https://freight.cargo.site/w/1000/i/e773e87febb84175c1099a40060d77deb1fce4d883a0c0ac02bebfd7381d2a05/Making_of1.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/66294553ac4932910623a93dca2a70d0958790cd195e5d2781c9fa5088583d9e/d5fdf466343259.5b12f67946ea9.jpg" data-mid="29651553" border="0" src="https://freight.cargo.site/w/1000/i/66294553ac4932910623a93dca2a70d0958790cd195e5d2781c9fa5088583d9e/d5fdf466343259.5b12f67946ea9.jpg" /> https://karlwolfgangepple.com/porschedesign Fri, 26 Feb 2021 21:58:20 +0000 Karl Wolfgang Epple-Humer https://karlwolfgangepple.com/porschedesign PORSCHE DESIGN Two Words <img width="1864" height="1242" width_o="1864" height_o="1242" data-src="https://freight.cargo.site/t/original/i/6f602fbf3b96248754c768fd4876f79aacb026f3cb528297f248afbbff5b9443/porschedesignkarlwolfgangepple1.png" data-mid="100402750" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/6f602fbf3b96248754c768fd4876f79aacb026f3cb528297f248afbbff5b9443/porschedesignkarlwolfgangepple1.png" /> <img width="1436" height="808" width_o="1436" height_o="808" data-src="https://freight.cargo.site/t/original/i/274eebcd4d272f45d13de07a4e15ed5c1f91ddd14ddfb6cdf4f96324e719abd3/porschedesignkarlwolfgangepple.png" data-mid="100402232" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/274eebcd4d272f45d13de07a4e15ed5c1f91ddd14ddfb6cdf4f96324e719abd3/porschedesignkarlwolfgangepple.png" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/bb6c5ef82dfd655aa68bc4d5b0478855c1a3aac50f1e7164e43c9ba03b2c5cf4/ju_23799-shot_028_sportswear_03_rooftop_5463_final_grain.1000x1000.jpg" data-mid="100279281" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/bb6c5ef82dfd655aa68bc4d5b0478855c1a3aac50f1e7164e43c9ba03b2c5cf4/ju_23799-shot_028_sportswear_03_rooftop_5463_final_grain.1000x1000.jpg" /> Two words so powerful, they don’t need no (additional) slogan. Cause it's already there. The logo itself is a promise: PORSCHE DESIGN. This concept fortifies Porsche Design as a standalone design brand. By touching the people emotionally with what it always stood for, but somehow buried under too many cold technical details. With style, recklessness, realness. It doesn’t tell, it shows. <img width="1774" height="1222" width_o="1774" height_o="1222" data-src="https://freight.cargo.site/t/original/i/ab8f310d631a70a12fecafac1c5384a34ed7ad9b70327278ad85613d75ddf664/porschedesignkarlwolfgangepple2.png" data-mid="100402766" border="0" src="https://freight.cargo.site/w/1000/i/ab8f310d631a70a12fecafac1c5384a34ed7ad9b70327278ad85613d75ddf664/porschedesignkarlwolfgangepple2.png" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/3f0e80fb29721c9178d981c1a891bf8e54d13c10e31acbddd5dc7839aa341763/ju_23786-shot_012_fashion_02_arrival_hotel_3086_final_web.1000x1000.jpg" data-mid="100279836" border="0" src="https://freight.cargo.site/w/1000/i/3f0e80fb29721c9178d981c1a891bf8e54d13c10e31acbddd5dc7839aa341763/ju_23786-shot_012_fashion_02_arrival_hotel_3086_final_web.1000x1000.jpg" /> <img width="1850" height="1274" width_o="1850" height_o="1274" data-src="https://freight.cargo.site/t/original/i/2d0f913cf45b05953182ade1ee90ea30778dcc2e1e61003d093e1ce00ee891ab/porschedesignkarlwolfgangepple3.png" data-mid="100402803" border="0" src="https://freight.cargo.site/w/1000/i/2d0f913cf45b05953182ade1ee90ea30778dcc2e1e61003d093e1ce00ee891ab/porschedesignkarlwolfgangepple3.png" /> <img width="1858" height="1226" width_o="1858" height_o="1226" data-src="https://freight.cargo.site/t/original/i/0eb7eb3d26d3041b816d0c67fdf89a05b2a827cdec39c0abaf8ab6a33412a74c/porschedesignkarlwolfgangepple5.png" data-mid="100403718" border="0" src="https://freight.cargo.site/w/1000/i/0eb7eb3d26d3041b816d0c67fdf89a05b2a827cdec39c0abaf8ab6a33412a74c/porschedesignkarlwolfgangepple5.png" /> https://karlwolfgangepple.com/thefutureshack Thu, 06 Apr 2023 09:35:59 +0000 Karl Wolfgang Epple-Humer https://karlwolfgangepple.com/thefutureshack BMW MOTORRAD The Future Shack <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/584f4b446548b81fc4811c3103ad135405d3077c595052610adb59cae2c4f754/thefutureshackepplehumer3.jpg" data-mid="174438695" border="0" src="https://freight.cargo.site/w/1000/i/584f4b446548b81fc4811c3103ad135405d3077c595052610adb59cae2c4f754/thefutureshackepplehumer3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1cde1d6f0685eb4d24d3b1d4a508711975b62e25eea8e01b29703959f14405ee/thefutureshackepplehumer4.jpg" data-mid="174438696" border="0" src="https://freight.cargo.site/w/1000/i/1cde1d6f0685eb4d24d3b1d4a508711975b62e25eea8e01b29703959f14405ee/thefutureshackepplehumer4.jpg" /> <img width="2052" height="1190" width_o="2052" height_o="1190" data-src="https://freight.cargo.site/t/original/i/0f764dd58c15ae7aee19e9a0f361ad1dab086904f0d117c4817227c8d4494f41/thefutureshackepplehumer7.png" data-mid="174439198" border="0" src="https://freight.cargo.site/w/1000/i/0f764dd58c15ae7aee19e9a0f361ad1dab086904f0d117c4817227c8d4494f41/thefutureshackepplehumer7.png" /> Everyone talks about the future of mobility. But what does that even mean? This content series on YouTube, TikTok and Instagram takes a closer look at the topic and asks questions like: How do we want to live? How will we balance the desire for maximum mobility with environmental demands? How do we want to shape urban life? “The Future Shack” is a place where BMW Motorrad – together with content creators Theo Carow, Rama Lauw and Nicole Bloom-Garden – looks for the answers. Logical answers. And ones that feel right. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e3df98f5c10b10ca8b3e301b1c1c617c89348f775e8219ebbbff18afae1a8c38/thefutureshackepplehumer1.jpg" data-mid="174438693" border="0" src="https://freight.cargo.site/w/1000/i/e3df98f5c10b10ca8b3e301b1c1c617c89348f775e8219ebbbff18afae1a8c38/thefutureshackepplehumer1.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/502b55d5d71835b32b94338d3a98362b20c763df13539f9f0d54e5096ccee213/thefutureshackepplehumer2.jpg" data-mid="174438694" border="0" src="https://freight.cargo.site/w/1000/i/502b55d5d71835b32b94338d3a98362b20c763df13539f9f0d54e5096ccee213/thefutureshackepplehumer2.jpg" /><img width="1264" height="882" width_o="1264" height_o="882" data-src="https://freight.cargo.site/t/original/i/f16e48b3ec8ff48d61a7cc3cedb1b09b2a3f62afbd916e99f23a0b7051091893/thefutureshackepplehumer10.png" data-mid="174439201" border="0" src="https://freight.cargo.site/w/1000/i/f16e48b3ec8ff48d61a7cc3cedb1b09b2a3f62afbd916e99f23a0b7051091893/thefutureshackepplehumer10.png" /> <img width="2460" height="1366" width_o="2460" height_o="1366" data-src="https://freight.cargo.site/t/original/i/75f02fc5c2acbba866e0042ba70d9a24ec3e31e349b3ed6d77ff34932b9bf4ca/thefutureshackepplehumer6.png" data-mid="174439188" border="0" src="https://freight.cargo.site/w/1000/i/75f02fc5c2acbba866e0042ba70d9a24ec3e31e349b3ed6d77ff34932b9bf4ca/thefutureshackepplehumer6.png" /> <img width="2052" height="1190" width_o="2052" height_o="1190" data-src="https://freight.cargo.site/t/original/i/0f764dd58c15ae7aee19e9a0f361ad1dab086904f0d117c4817227c8d4494f41/thefutureshackepplehumer7.png" data-mid="174439198" border="0" src="https://freight.cargo.site/w/1000/i/0f764dd58c15ae7aee19e9a0f361ad1dab086904f0d117c4817227c8d4494f41/thefutureshackepplehumer7.png" /> <img width="1506" height="1052" width_o="1506" height_o="1052" data-src="https://freight.cargo.site/t/original/i/2903f06fe07149350db2c34ebbe0ba42ffae3d3035e79746d8f57d4f854dd962/thefutureshackepplehumer8.png" data-mid="174439208" border="0" src="https://freight.cargo.site/w/1000/i/2903f06fe07149350db2c34ebbe0ba42ffae3d3035e79746d8f57d4f854dd962/thefutureshackepplehumer8.png" /> <img width="1300" height="1176" width_o="1300" height_o="1176" data-src="https://freight.cargo.site/t/original/i/d0587551ccfab6c723297f666bde28decbcef2d04d066323adac3b89a9403df5/thefutureshackepplehumer9.png" data-mid="174439214" border="0" src="https://freight.cargo.site/w/1000/i/d0587551ccfab6c723297f666bde28decbcef2d04d066323adac3b89a9403df5/thefutureshackepplehumer9.png" /> https://karlwolfgangepple.com/evnia Mon, 24 Oct 2022 15:04:28 +0000 Karl Wolfgang Epple-Humer https://karlwolfgangepple.com/evnia EVNIA The Unruly <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7b0a44ae1e5851e09925d4b3ad1fc1bb7406ace4e07d8c6f566d1ea047b620d4/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_02.jpg" data-mid="156812570" border="0" src="https://freight.cargo.site/w/1000/i/7b0a44ae1e5851e09925d4b3ad1fc1bb7406ace4e07d8c6f566d1ea047b620d4/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_02.jpg" /> Gaming culture still faces a lot of prejudices. For the global launch of Philips EVNIA, we created a new gaming brand that takes a stance against stereotypes. The campaign’s core narrative, THE UNRULY, is a multi-channel content series portraying characters who reinvent the rules. Like Kenya’s first female pro esports athlete, QueenArrow, who made it on the Forbes 30 Under 30 list as the first gamer ever. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b393a1c9dd9f8f810758a373753374dec70522a20bc5d77287a4bdd671dbd1cd/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_06.jpg" data-mid="156812575" border="0" src="https://freight.cargo.site/w/1000/i/b393a1c9dd9f8f810758a373753374dec70522a20bc5d77287a4bdd671dbd1cd/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b5edaa072c09fc5fdb192f7f8f28884fdadec8024050eac29d4e19f376d98cb/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_08.jpg" data-mid="156812577" border="0" src="https://freight.cargo.site/w/1000/i/9b5edaa072c09fc5fdb192f7f8f28884fdadec8024050eac29d4e19f376d98cb/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_08.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c8afaead17878a4bdcef8b11e10af3c0676ff451b3fd9cf517cf07c5383b83f/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_11.jpg" data-mid="156812583" border="0" src="https://freight.cargo.site/w/1000/i/2c8afaead17878a4bdcef8b11e10af3c0676ff451b3fd9cf517cf07c5383b83f/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_11.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2fb3ea3882ad6fe44547d24dab0c455035fba2c424f901d7ebee69a0b9f063cb/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_09.jpg" data-mid="156812579" border="0" src="https://freight.cargo.site/w/1000/i/2fb3ea3882ad6fe44547d24dab0c455035fba2c424f901d7ebee69a0b9f063cb/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_09.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c2897ff5624209c2391310483aa57c1e00a9073b82c7fa839181474ef8ec7af/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_04.jpg" data-mid="156812572" border="0" src="https://freight.cargo.site/w/1000/i/5c2897ff5624209c2391310483aa57c1e00a9073b82c7fa839181474ef8ec7af/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e1a70ea3cf7100a48fb887316a07c901295b8cf5b82270193721e3c96703b25/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_10.jpg" data-mid="156812580" border="0" src="https://freight.cargo.site/w/1000/i/7e1a70ea3cf7100a48fb887316a07c901295b8cf5b82270193721e3c96703b25/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_10.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/76114d19592cac52359403a0afee5758e6b85ad82799e335441557489a9a959c/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_03.jpg" data-mid="156812571" border="0" src="https://freight.cargo.site/w/1000/i/76114d19592cac52359403a0afee5758e6b85ad82799e335441557489a9a959c/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e51168c72bc2ed3c62607242ca9243cd564f04a76ede34a89a3fc1580915cd9/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_01.jpg" data-mid="156812569" border="0" src="https://freight.cargo.site/w/1000/i/8e51168c72bc2ed3c62607242ca9243cd564f04a76ede34a89a3fc1580915cd9/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/82093fdb3bfe02431422f1f064d19d9fc05b659dfb74650cbbbdd4354d823ab9/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_05.jpg" data-mid="156812573" border="0" src="https://freight.cargo.site/w/1000/i/82093fdb3bfe02431422f1f064d19d9fc05b659dfb74650cbbbdd4354d823ab9/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b979ef0466ddb0d71a469e9e3d819be6c26bba4385344d8dcd257335b2888db5/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_07.jpg" data-mid="156812576" border="0" src="https://freight.cargo.site/w/1000/i/b979ef0466ddb0d71a469e9e3d819be6c26bba4385344d8dcd257335b2888db5/EVNIA_Reinvent-the-Rules_Karl_Wolfgang_Epple_Marie-Therese_Humer_07.jpg" /> Further episodes feature Swiss scientist/programmer team Thesma using gaming to treat a rare genetic disorder called cystic fibrosis – and Gauthier Klauss, an Olympic medallist whose category of slalom canoeing was completely removed from the Olympic program, forcing him to find a new career at&nbsp;Team Vitality, the leading e-sports team in Europe. https://karlwolfgangepple.com/alicola Sun, 02 Dec 2018 12:57:43 +0000 Karl Wolfgang Epple-Humer https://karlwolfgangepple.com/alicola ALI COLA The Cola in Skin Colors <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9917d5e520e8db6f7c23a37fe244d3742c84d088c2c4d0b964f4cf5aff252ed3/ff46c148263197.58948938b7ea2.jpg" data-mid="29702865" border="0" src="https://freight.cargo.site/w/1000/i/9917d5e520e8db6f7c23a37fe244d3742c84d088c2c4d0b964f4cf5aff252ed3/ff46c148263197.58948938b7ea2.jpg" /> ALI COLA makes a statement for greater tolerance in challenging political times: It’s the first cola that comes in a variety of skin colors. The flavor is always the same. Different on the outside, same on the inside. Just like people. Get it? It was picked up by HIGHSNOBIETY, VICE, GQ, ESQUIRE, BUSINESS PUNK and acknowledged with several awards including CANNES LIONS, CLIO, ADC NEW YORK and Best of the Best at the RED DOT DESIGN AWARD. <img width="884" height="585" width_o="884" height_o="585" data-src="https://freight.cargo.site/t/original/i/1cd43f02e5a967272e9b62fcb1f6ca7b704b469e355f2303c453c37be86032b8/Website.gif" data-mid="29702496" border="0" src="https://freight.cargo.site/w/884/i/1cd43f02e5a967272e9b62fcb1f6ca7b704b469e355f2303c453c37be86032b8/Website.gif" /> <img width="1120" height="840" width_o="1120" height_o="840" data-src="https://freight.cargo.site/t/original/i/b86faf88982d30384141291e55ca668b6edbc41d42ddf7c4556b94617f70bb7a/label1.png" data-mid="29702956" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/b86faf88982d30384141291e55ca668b6edbc41d42ddf7c4556b94617f70bb7a/label1.png" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f4bc48a24138340eb42701704aec06352fc394cb1740d0d612c821ebcf7e8fb1/e2e3a848263197.58930a0ab4a0c.jpg" data-mid="29707023" border="0" src="https://freight.cargo.site/w/1000/i/f4bc48a24138340eb42701704aec06352fc394cb1740d0d612c821ebcf7e8fb1/e2e3a848263197.58930a0ab4a0c.jpg" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e96c9e6ff78268380bd9e29520950a6834ac66464d888b468fa36b04ae4843f4/a020d248263197.58930a0ab5dba.jpg" data-mid="29702606" border="0" src="https://freight.cargo.site/w/1000/i/e96c9e6ff78268380bd9e29520950a6834ac66464d888b468fa36b04ae4843f4/a020d248263197.58930a0ab5dba.jpg" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/fded6e6a9f564d36ba00716d4c2f0a511c6dfacacc9b4dae8721b1a0e4688354/28109148263197.58930a0ab7481.jpg" data-mid="29707038" border="0" src="https://freight.cargo.site/w/1000/i/fded6e6a9f564d36ba00716d4c2f0a511c6dfacacc9b4dae8721b1a0e4688354/28109148263197.58930a0ab7481.jpg" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/20af4c47709762a67ea068ee76536c6fbbd5baeb4838173da773b1fa8185d889/40471848263197.58931eede6538.jpg" data-mid="29707037" border="0" src="https://freight.cargo.site/w/1000/i/20af4c47709762a67ea068ee76536c6fbbd5baeb4838173da773b1fa8185d889/40471848263197.58931eede6538.jpg" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c17efec8fbb80ab723bffd7b2a70130ea8d56d84c6340bed9d96c3f8406307eb/b5269b48263197.58948938b9911.jpg" data-mid="29703657" border="0" src="https://freight.cargo.site/w/1000/i/c17efec8fbb80ab723bffd7b2a70130ea8d56d84c6340bed9d96c3f8406307eb/b5269b48263197.58948938b9911.jpg" /> <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/651164d794324a825a90625c07b4c9e6ea14f31546a09911142b5b24574d3e10/3f279c48263197.58948938b8e8d.jpg" data-mid="29703381" border="0" src="https://freight.cargo.site/w/1000/i/651164d794324a825a90625c07b4c9e6ea14f31546a09911142b5b24574d3e10/3f279c48263197.58948938b8e8d.jpg" /> “A spectacular marketing initiative.” Galileo <img width="1340" height="700" width_o="1340" height_o="700" data-src="https://freight.cargo.site/t/original/i/9b91ccc96a005236093b1a6bb316547bb7ecb34e2a74393b17af3ee08b1f6bae/170219-ALI-COLA.gif" data-mid="29703290" border="0" src="https://freight.cargo.site/w/1000/i/9b91ccc96a005236093b1a6bb316547bb7ecb34e2a74393b17af3ee08b1f6bae/170219-ALI-COLA.gif" /> https://karlwolfgangepple.com/popov Sun, 02 Dec 2018 19:01:56 +0000 Karl Wolfgang Epple-Humer https://karlwolfgangepple.com/popov McDONALD’s Popov, the Clown When McDONALD’s Germany changed agencies after 43 years, this first work, directed by Alex Feil, recaptured the feeling the brand has always evoked: staying young whatever your age. The commercial, starring the world’s most famous clown Oleg Popov, added a new dimension to the brand promise&nbsp;“I’m lovin’ it” and set the stage for a new brand identity. It won at CANNES LIONS, LIA, EUROBEST, EPICA and many more. <img width="1120" height="840" width_o="1120" height_o="840" data-src="https://freight.cargo.site/t/original/i/701f5f1066dd70d6d6d3e3d6714292e3d40dea046edf780bd18bd94bc1f53c09/Karl_Wolfgang_Epple_McDonalds_Popov_the_Clown1.jpg" data-mid="38453066" border="0" src="https://freight.cargo.site/w/1000/i/701f5f1066dd70d6d6d3e3d6714292e3d40dea046edf780bd18bd94bc1f53c09/Karl_Wolfgang_Epple_McDonalds_Popov_the_Clown1.jpg" /> <img width="1920" height="719" width_o="1920" height_o="719" data-src="https://freight.cargo.site/t/original/i/56d5665df9ee10d66a9365dca6705fdbb975a3801c14de8ffc636edee667fc29/Karl_Wolfgang_Epple_McDonalds_Popov_the_Clown2.jpg" data-mid="38453069" border="0" src="https://freight.cargo.site/w/1000/i/56d5665df9ee10d66a9365dca6705fdbb975a3801c14de8ffc636edee667fc29/Karl_Wolfgang_Epple_McDonalds_Popov_the_Clown2.jpg" /> <img width="1120" height="840" width_o="1120" height_o="840" data-src="https://freight.cargo.site/t/original/i/793fda065097c41612cc9c6ce26a80874fcdc3c5be9bf6b8d50c37af3fa55a9a/Karl_Wolfgang_Epple_McDonalds_Popov_the_Clown3.jpg" data-mid="38453070" border="0" src="https://freight.cargo.site/w/1000/i/793fda065097c41612cc9c6ce26a80874fcdc3c5be9bf6b8d50c37af3fa55a9a/Karl_Wolfgang_Epple_McDonalds_Popov_the_Clown3.jpg" /> “A spot that’s a marked change of pace from Mickey D campaigns we’re accustomed to here in the States.” <img width="282" height="125" width_o="282" height_o="125" data-src="https://freight.cargo.site/t/original/i/3d887888bb61d45c45fd613894f3c44fd56a70de6e9138cc30ba8c13671441a7/Adweek_logo.png" data-mid="32694852" border="0" data-scale="29" src="https://freight.cargo.site/w/282/i/3d887888bb61d45c45fd613894f3c44fd56a70de6e9138cc30ba8c13671441a7/Adweek_logo.png" /> https://karlwolfgangepple.com/aldi Thu, 14 Jul 2022 17:08:00 +0000 Karl Wolfgang Epple-Humer https://karlwolfgangepple.com/aldi ALDI SÜD #MehrFürDeinGeld When Germany’s most loved boomer brand ALDI SÜD decided to join TikTok in 2021, it had a lot of cringe potential. Especially because they wanted to do price advertising. But then Gen-Z loved the idea of the hidden oversized shopping cart so much, they viewed the #MoreForYourMoney video featuring selected creators 23.6 million times in just one weekend. And TikTok loved it so much, they put the case in their TikTok for business portfolio. <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/141a0747417d2228c716f919524019465ff99c3325aeb31fc82b944f477fc417/karlwolfgangepplealdi.gif" data-mid="147880001" border="0" data-scale="90" src="https://freight.cargo.site/w/600/i/141a0747417d2228c716f919524019465ff99c3325aeb31fc82b944f477fc417/karlwolfgangepplealdi.gif" /> <img width="1078" height="194" width_o="1078" height_o="194" data-src="https://freight.cargo.site/t/original/i/480fbf887080630d3c359ff8e22f4876d85b52cbf774be1f2cf272de1c6492e3/aldi-tik-tok-results-epple-humer.png" data-mid="180937811" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/480fbf887080630d3c359ff8e22f4876d85b52cbf774be1f2cf272de1c6492e3/aldi-tik-tok-results-epple-humer.png" /> <img width="812" height="457" width_o="812" height_o="457" data-src="https://freight.cargo.site/t/original/i/29ecdbedfc3afa5fad88ed3f28b6c31fd0a6b8957ff1be2c5d8caf4672b16619/karlwolfgangepplealdiwagen.png" data-mid="147880656" border="0" src="https://freight.cargo.site/w/812/i/29ecdbedfc3afa5fad88ed3f28b6c31fd0a6b8957ff1be2c5d8caf4672b16619/karlwolfgangepplealdiwagen.png" /> “Together, both ALDI SÜD and the Creators, immediately understood how TikTok works and how to inspire the community with creative, authentic and humorous videos.” <img width="491" height="553" width_o="491" height_o="553" data-src="https://freight.cargo.site/t/original/i/8eabc9b84a411c24b3a8f93ee0385df1d116750450f5580a5ac99dad0e10ae9f/logotiktok.png" data-mid="147880301" border="0" data-scale="10" src="https://freight.cargo.site/w/491/i/8eabc9b84a411c24b3a8f93ee0385df1d116750450f5580a5ac99dad0e10ae9f/logotiktok.png" />