Karl Wolfgang Epple: Portfolio

PORSCHE DESIGN Two Words




















Two words so powerful, they don’t need no (additional) slogan. Cause it's already there. The logo itself is a promise: PORSCHE DESIGN. This concept fortifies Porsche Design as a standalone design brand. By touching the people emotionally with what it always stood for, but somehow buried under too many cold technical details. With style, recklessness, realness. It doesn’t tell, it shows.