Karl Wolfgang Epple: Portfolio

HERMANN’s Petfood for Good

HERMANN’s believes every animal deserves to live in dignity. That’s why we found a way to team up the pet food producer with animal shelters all over Germany in order to find new homes for their cats and dogs. First, photos of the homeless animals were taken, details regarding their potential adoption were added and printed on the pet food packaging. We then interpreted the collected data to match available animals in a specific region with REWE stores within a respective 35 km radius. This mixture of information and design won a RED DOT DESIGN AWARD and helped a lot of pets finding a new home. Plus, the shelters received the entire revenue.

The products were sold at REWE,
one of Germany’s largest supermarket chains.