Karl Wolfgang Epple: Portfolio

EVNIA Reinvent the Rules

Gaming culture still faces a lot of prejudices.
For the global launch of Philips EVNIA, we created a new gaming brand that takes a stance against stereotypes.

The campaign’s core narrative, THE UNRULY, is a multi-channel content series portraying characters who reinvent the rules. Like Kenya’s first female pro esports athlete, QueenArrow, who made it on the Forbes 30 Under 30 list as the first gamer ever.