McDONALD’s Everyday Icons
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“McDonald's Ad Campaign Blurs the Line Between Emoji & Real Life.”
![](https://freight.cargo.site/t/original/i/4694b72a3352c323edc67f361edacbeb9424ce4ff8a6b4eeb0ab8735cbc35b25/Making_of2.jpg)
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Everybody uses emojis in text messages, WhatsApp, Facebook, etc. to express their emotions. Only real characters deserve to become emojis in our everyday conversations – only icons become icons. To showcase this message, still-life photographer Matthieu Lavanchy and stylist Seiko Hatfield brought emojis to life – by taking photos of real food but making it look exactly like emojis.
![](https://freight.cargo.site/t/original/i/8a93762cf811407a2e9171d9439c3b69c0327689c483e4c22dbc75e1a61c2b0d/b158f366343259.5b12f6794748b.jpg)
![](https://freight.cargo.site/t/original/i/04ed069002a1fd2e2121d03c71f3ddba536bc4d37c43868979f343c87c1251d1/Making_of6.jpg)
![](https://freight.cargo.site/t/original/i/e773e87febb84175c1099a40060d77deb1fce4d883a0c0ac02bebfd7381d2a05/Making_of1.jpg)
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