Karl Wolfgang Epple: Portfolio

IKEA Assembly Fail

Epic fail or intentional? A simple, analogous poster campaign made the digital world discuss. Just because the people putting up the posters got it completely wrong. Can happen to anyone. Just like with IKEA furniture, right? 

“Marketing Best Practice!”

“Such a simple idea.”

“The billboard campaign of the moment.”

“You Had One Job! Epic Fail!”

Some dude on Facebook