Karl Wolfgang Epple: Portfolio

ALI COLA The Cola in Skin Colors

ALI COLA makes a statement for greater tolerance in challenging political times: It’s the first cola that comes in a variety of skin colors. The flavor is always the same. Different on the outside, same on the inside. Just like people. Get it?

It was picked up by HIGHSNOBIETY, VICE, GQ, ESQUIRE, BUSINESS PUNK and acknowledged with several awards including CANNES LIONS, CLIO, ADC NEW YORK and Best of the Best at the RED DOT DESIGN AWARD.

“A spectacular marketing initiative.”