Karl Wolfgang Epple: Portfolio

ALDI SÜD #MehrFürDeinGeld

When Germany’s most loved boomer brand ALDI SÜD decided to join TikTok in 2021, it had a lot of cringe potential. Especially because they wanted to do price advertising. But then Gen-Z loved the idea of the hidden oversized shopping cart so much, they viewed the #MoreForYourMoney video featuring selected creators 23.6 million times in just one weekend. And TikTok loved it so much, they put the case in their TikTok for business portfolio.

“Together, both ALDI SÜD and the Creators, immediately understood how TikTok works and how to inspire the community with creative, authentic and humorous videos.”