When Germany’s most loved boomer brand ALDI SÜD decided to join TikTok in 2021, it had a lot of cringe potential. Especially because they wanted to do price advertising. But then Gen-Z loved the idea of the hidden oversized shopping cart so much, they viewed the #MoreForYourMoney video featuring selected creators 23.6 million times in just one weekend. And TikTok loved it so much, they put the case in their TikTok for business portfolio.