Quattro, with its legendary 1986 ski jump commercial, is the epitome of AUDI’s brand claim “Vorsprung durch Technik”. Actually, probably more people know what Q means than what epitome means. The launch of the new Q8 crowned AUDI’s Q segment, so it had to be very special. That’s why it was globally advertised revolving around the idea of: “You know what Q means, now imagine what 8 means”.
The campaign platform
invited people to visit the ficitional 8th Dimension, a place to go beyond their limits of imagination. A broad spectrum of digital measures focused on social media and a print campaign demonstrate across all channels just how versatile this upper-class SUV is. The campaign was adapted by more than 40 countries.